4 Features That Make A Good Press Release
There are many people who feel that press releases don’t create much impact and weight as they had before. While it’s true that there are several others who misuse them, these releases still can have a significant impact on helping to create buzz regarding your brand and products so long as it is written properly. Here are a few things that you need to be mindful about to be certain that your release can deliver the desired results to help you create an effective and impressive press release.
Number 1. Newsworthy – if you will make a close observation, you will soon figure out that there are many news that are actually unworthy release. For you to become successful, you have to be sure that the release has got something that is worth mentioning. Basically, this could be just about anything from introduction of new product, abnormal profits and so forth. As a general rule, you must not make a release that is not adding anything new to people.
Number 2. Informational – initially, people are using press releases in order to popularize their brands. You will not go anywhere if you are going to follow this process. Instead, you should make your press release to be informative. If you’ve introduced a new product, then you must tell your readers more about it and not just about your company. You must also talk about statistics and facts regarding the product for journalists to find it interesting, pick it up and then either distribute or publish it.
Number 3. Timely – the release will not create much of an impact as you expect if it is released at the wrong time. Actually, experts recommend the writers to send releases during productive hours of day. Thus, it is likely to catch the attention before 10 am. On the other hand, you should be cautious of the day that you are going to send it out. As a general rule, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends as there are only few or no people who read during this time.
Number 4. Easy to read – if the press release is written in hard to read language, don’t expect that it can grab plenty of attention. Another thing that you should know is that, no one would read or share it if it is not formatted beautifully. Your release should be written in an easy language and has to be formatted professionally so by that, people can have easy time of navigating through it.
Press releases can be both impactful and effective as long as it meets these 4 features.